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5 Mind-Blowing Takeaways from the Covario-Google Executive Summit
Covario’s Executive Summit took place this month at Google’s Mountain View campus. Other than feeling like a kid in a candy store (I seriously just wanted to stay there, and be like Milton from Office...
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3 Important Lessons From 2013
2013 was a roller coaster year and as expected, Google did not disappoint with their mass of algorithm updates and continued knowledge graph expansions. But Google weren’t the only ones who were...
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The 5 Stages of SEO Maturity
I’ve attended quite a few conferences over the years and although sessions that talk about the latest industry news, trends, and search engines updates are interesting, the discussion can become very...
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Beyond Google Keyword Planner: 5 Free Tools Every SEO Should Keep in their...
Most people who are familiar with the concept of Search Engine Optimization will know about the Google Keyword Planner. However, many in the search world were not too happy with the loss of Google’s...
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How to Make Your Content Work Harder: An SEO and Content Mapping Model
Often, the hardest part about SEO is not your SEO skill set, but more the ability to apply and integrate SEO techniques into your every day marketing approach. Take content marketing as an example....
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3 Important Lessons from 2014
In 2014, we made trillions of searches and Google (with all of their paydays, pigeons, penguins, pandas, and pirates) ended up making 13 algorithm updates this year alone, which surprisingly clocks in...
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5 SEM Booty Predictions for 2015
Even though hoverboards, flying cars and power laces may not see the light of day this year, Back to the Future II made some pretty good predictions about 2015 including 3D experiences, video chat and...
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How to Conduct a Basic SEO Website Audit
If you’ve been tasked with improving the organic visibility of your website in the search engine results, one of the first places to start would be an SEO audit of your website. Here are 5 key steps...
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Where Should You Host Your Video Content?
With over 1B video clips being viewed on Facebook each day, video popularity shows no signs of slowing. So it should come as no surprise that the use of video in content marketing continues to rise,...
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Top 5 Takeaways from SMX Advanced
It’s been a crazy four years since I attended my first SMX Advanced, in Seattle. While some things remain constant, so much has evolved in the land of SEO, SEM, social media, attribution, and mobile....
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